INTERNSHIP

Public Relation Team 

Responsibilities: 

As an Outreach & Education Intern, you will be at the forefront of expanding our reach and connecting vital resources to small NGOs, community groups, individuals, and local poor students across India. Your key responsibilities will include:

Connecting with Small NGOs & Groups:  

• Identifying and researching small, grassroots NGOs, community groups, and individual initiatives working with underprivileged students across India. 

• Reaching out to these organizations/groups through various online channels (email, social media, phone where appropriate or you can go there) to understand their needs and challenges. 

• Building and maintaining a database of potential groups.
  
  

Connecting with Individuals & Students:  

• Identifying and connecting with individual philanthropists, educators, or community leaders who are passionate about supporting poor students. 

• Reaching out to local poor students or networks that support them to understand their coaching needs.
  
  

Facilitating Connections:  

• Acting as a bridge between the identified NGOs/groups/individuals and the coaching resources offered by Safezone Active Humanity Foundation. 

• Understanding the specific needs of both the resource providers and the beneficiaries to ensure effective matching.
  
  

Presentation Development:  

• Creating compelling and informative PowerPoint (PPT) presentations that clearly outline the coaching programs offered by Safezone Active Humanity Foundation. 

Offer By SAHF:
○ Material Support
○ Educator Support
○ Organising Events with/for Students
○ And situational extra support

• Highlighting the key advantages and benefits of these coaching programs for small NGOs, groups, individuals, and students. 

• Tailoring presentations to different target audiences.
  
  

Documentation & Reporting:  

• Maintaining clear records of outreach efforts, contacts made, and connections facilitated. 

• Assisting in the preparation of reports on outreach progress and impact. 

Content Team

Initial Activities & Tasks: 

1. Content Strategy & Planning : 

• Develop a Content Calendar:  

  • Plan content themes and topics aligned with NGO's goals. 

  • Create a schedule for content creation and distribution. 

• Define Target Audience:  

  • Identify who the NGO wants to reach (donors, volunteers, beneficiaries). 

  • Tailor content to resonate with each audience. 

• Establish Brand Voice & Style:  

  • Determine the tone and style of content (e.g., informative, inspirational, action-oriented). 

  • Create a style guide for consistency. 

• Website Content Audit & Creation:  

  • Ensure website content is up-to-date and engaging. 

  • Create compelling "About Us," "Programs," and "Donate" pages. 

2. Content Creation (Ongoing): 

• Storytelling:  

  • Share stories of beneficiaries and volunteers. 

  • Highlight the impact of the NGO's work. 

• Educational Content:  

  • Create informative articles and blog posts about the NGO's cause. 

  • Share relevant statistics and data. 

• Call to Action Content:  

  • Encourage donations, volunteer sign-ups, and event participation. 

  • Create compelling calls to action for social media and website. 

• Visual Storytelling:  

  • Capture high-quality photos and videos of NGO activities. 

  • Create engaging graphics for social media posts. 

3. Social Media Engagement (Ongoing): 

• Platform Selection:  

  • Focus on 2-3 key platforms (e.g., Facebook, Instagram, LinkedIn). 

• Consistent Posting:  

  • Maintain a regular posting schedule. 

  • Use relevant hashtags and engage with followers. 

• Community Building:  

  • Respond to comments and messages. 

  • Run contests and polls to increase engagement. 

• Social Media Analytics:  

  • Track key metrics (reach, engagement, follower growth). 

  • Use data to optimize content strategy. 

4. Collaboration & Communication: 

• Regular Team Meetings:  

  • Discuss content ideas and progress. 

  • Provide feedback and support. 

• Content Review Process:  

  • Establish a process for reviewing and approving content. 

  • Ensure accuracy and consistency. 

• Cross-Departmental Collaboration:  

  • Work with other departments (e.g., fundraising, programs) to create integrated content. 

Graphic Team  

I. Essential Marketing & Communication Materials: 

• Social Media:  

  • Design templates for social media posts, stories, and profile pictures to maintain a consistent visual identity. 

  • Create templates for announcements, event promotions, and impact stories. 

• Presentation:  

  • Develop professional presentation templates for use in meetings, workshops, and fundraising events. 

• Basic Print Materials:  

  • Design business cards, letterheads, and basic brochures for initial outreach. 

  • Create flyers or posters for local events or awareness campaigns. 

II. Content Creation & Visual Storytelling: 

• Infographics & Visuals:  

  • Create infographics and visuals to communicate complex data or information in an easily digestible format. 

  • Use visuals to tell compelling stories about the NGO's impact. 

• Photo Editing & Manipulation:  

  • Edit and enhance photos for use in website content, social media, and print materials. 

  • Ensure high-quality visuals that represent the NGO's work authentically. 

• Basic Video Editing:  

  • Create short videos for social media or website content, if resources allow. 

  • Focus on simple editing and storytelling techniques. 

III. Ongoing Activities & Support: 

• Design for Fundraising Campaigns:  

  • Create visually appealing materials for fundraising campaigns, including online donation pages and social media graphics. 

• Design for Event Promotion:  

  • Design promotional materials for NGO events, such as posters, invitations, and social media posts. 

• Visual Support for Reports & Presentations:  

  • Create visuals for reports, presentations, and other internal or external communications. 

• Maintaining Brand Consistency: 

  • Ensure all visual materials adhere to the NGO's brand style guide. 

  • Provide guidance and support to other team members on brand guidelines. 

Sponsorship Team  

 
I. Foundation & Strategy (Initial Phase): 

1. Develop a Sponsorship Strategy:  

   • Identify potential sponsorship sources (local businesses, individuals, foundations, etc.). 

2. Create Sponsorship Materials:  

   • Develop a professional sponsorship package, including:  

     • NGO overview and mission statement. 

     • Program descriptions and impact metrics. 

     • Sponsorship tiers and benefits. 

     • Contact information. 

   • Design visually appealing presentations and brochures. 

   • Create a basic website or social media presence to showcase the NGO. 

3. Build a Prospect List:  

   • Research and compile a list of potential sponsors, prioritizing those aligned with the NGO's mission. 

   • Focus on local businesses and community members initially. 

   • Utilize online resources, networking events, and local directories. 

II. Outreach & Relationship Building: 

1. Initiate Contact:  

   • Send personalized letters or emails introducing the NGO and sponsorship opportunities. 

   • Follow up with phone calls to schedule meetings. 

2. Conduct Meetings & Presentations:  

   • Deliver compelling presentations showcasing the NGO's work and the benefits of sponsorship. 

   • Address potential sponsors' questions and concerns. 

   • Build rapport and establish strong relationships. 

3. Develop Tailored Proposals:  

   • Customize sponsorship proposals based on individual sponsor interests and needs. 

   • Clearly outline the proposed partnership and its potential impact. 

4. Negotiate Sponsorship Agreements:  

   • Finalize sponsorship agreements, outlining terms, benefits, and payment schedules. 

   • Ensure all agreements are legally sound. 

III. Stewardship & Long-Term Relationships: 

1. Provide Regular Updates:  

   • Keep sponsors informed about the NGO's progress and the impact of their contributions. 

   • Send thank-you notes and acknowledgment letters. 

   • Provide regular reports on program outcomes. 

2. Organize Sponsor Appreciation Events:  

   • Host events to recognize and thank sponsors for their support. 

   • Create opportunities for sponsors to interact with beneficiaries and see the impact of their contributions. 

3. Cultivate Long-Term Relationships:  

   • Maintain consistent contact with sponsors. 

   • Seek feedback and input. 

   • Explore opportunities for ongoing collaboration and support. 

4. Track and Report:  

   • Maintain a detailed record of all sponsorship activities. 

   • Provide regular reports to the NGO leadership on fundraising progress. 

Fundraising Team 

1. Developing a Fundraising Strategy: 

• Identify Target Donors:  

  • Research potential individual donors, local businesses, community groups, and foundations. 

  • Focus on those aligned with the NGO's mission. 

• Create a Case for Support:  

  • Develop a compelling narrative that explains the NGO's mission, impact, and needs. 

  • Highlight the urgency and importance of the work. 

• Set Realistic Goals:  

  • Establish achievable fundraising targets for the short and long term. 

  • Break down goals into smaller, manageable steps. 

• Choose Appropriate Methods:  

  • Initially, focus on low-cost, high-impact methods like online crowdfunding, social media campaigns, and local community outreach. 

  • Consider hosting small, intimate fundraising events. 

2. Building Relationships: 

• Network Actively:  

  • Attend community events, connect with local leaders, and build relationships with potential donors. 

  • Leverage personal networks to expand reach. 

• Cultivate Donor Relationships:  

  • Thank donors promptly and personally. 

  • Provide regular updates on how their contributions are making a difference. 

  • Build trust and create a sense of belonging. 

• Engage Volunteers:  

  • Recruit volunteers to assist with fundraising activities. 

  • Utilize their skills and networks to expand reach. 

3. Creating Fundraising Materials: 

• Develop a Website and Social Media Presence:  

  • Create a professional website and active social media accounts to showcase the NGO's work. 

  • Use compelling visuals and stories to engage potential donors. 

• Create Fundraising Collateral:  

  • Develop brochures, flyers, and other materials that clearly communicate the NGO's mission and needs. 

  • Ensure all materials are visually appealing and professionally designed. 

• Craft Compelling Appeals:  

  • Write persuasive fundraising letters and emails that resonate with potential donors. 

  • Tell stories that highlight the impact of the NGO's work. 

4. Managing Donations and Records: 

• Set Up a Donation System:  

  • Establish a secure and user-friendly online donation system. 

  • Provide multiple donation options (e.g., one-time donations, recurring donations). 

• Maintain Accurate Records:  

  • Track all donations and donor information meticulously. 

  • Generate regular reports on fundraising progress. 

• Ensure Compliance:  

  • Adhere to all relevant fundraising regulations and ethical guidelines. 

I. Community-Based Learning & Cultural Integration: 

1. "Gyan Mela" (Knowledge Fair):  

   • Activity: A community-wide fair showcasing student projects, cultural performances, and interactive learning exhibits. 

   • Focus: Science experiments, local art forms, storytelling, traditional games, and environmental awareness. 

   • Relevance: Celebrates local culture, promotes community participation, and makes learning fun and accessible. 

2. "Kahani Sunao, Gyan Badhao" (Tell Stories, Increase Knowledge):  

   • Activity: Storytelling sessions featuring folktales, historical narratives, and moral stories, followed by interactive discussions and creative writing exercises. 

   • Focus: Language development, critical thinking, and cultural appreciation. 

   • Relevance: Leverages India's rich storytelling tradition and promotes literacy. 

3. "Paryavaran Jagrukta Abhiyan" (Environmental Awareness Campaign):  

   • Activity: Field trips to local parks, riverbanks, or farms, followed by workshops on waste management, conservation, and sustainable practices. 

   • Focus: Environmental education, practical skills, and civic responsibility. 

   • Relevance: Addresses pressing environmental challenges and promotes awareness of local ecosystems. 

4. "Gali Pathshala" (Street School):  

   • Activity: Organize a pop up school in a community space, or gali. Teach basic literacy and numeracy. 

   • Focus: Accessible education to those who miss school, and to promote educational values in the community. 

   • Relevance: Many children from very poor families do not attend school. 

II. Skill-Building & Creative Expression: 

1. "Vigyan Pradarshani" (Science Exhibition):  

   • Activity: Students create and present science projects, experiments, and models. 

   • Focus: Scientific inquiry, problem-solving, and presentation skills. 

   • Relevance: Encourages STEM (Science, Technology, Engineering, and Mathematics) education and innovation. 

2. "Kala Utsav" (Art Festival):  

   • Activity: A festival showcasing student artwork, including paintings, drawings, crafts, and performing arts. 

   • Focus: Creative expression, artistic skills, and cultural appreciation. 

   • Relevance: Celebrates India's diverse art forms and encourages artistic talent. 

3. "Ganit Ki Paathshala" (Maths School):  

   • Activity: Make learning math fun with games, and puzzles. 

   • Focus: Logical thinking, problem solving, and making math fun. 

   • Relevance: Math is a subject many children struggle with. 

4. "Computer Gyan Kendra" (Computer Knowledge Center):  

   • Activity: Basic computer literacy workshops, coding classes, and digital art sessions. 

   • Focus: Digital literacy, technological skills, and future readiness. 

   • Relevance: Addresses the growing need for digital skills in India. 

III. Interactive Learning & Engagement: 

1. "Quiz Pe Quiz" (Quiz Challenge):  

   • Activity: Educational quizzes on various subjects, including history, geography, science, and current affairs. 

   • Focus: Knowledge retention, critical thinking, and healthy competition. 

   • Relevance: Promotes awareness of Indian history, culture, and current events. 

2. "Natak Manch" (Drama Stage):  

   • Activity: Students perform short plays and skits on social issues, historical events, or literary works. 

   • Focus: Communication skills, teamwork, and social awareness. 

   • Relevance: Uses drama as a tool for social commentary and education.

IV. College & Training: 

Focus: Improving Online Presence

1. Website Management

• Assist in updating website content (events, blog posts, news).

• Ensure all website links, forms, and media are functional.

• Help with website performance monitoring (e.g., page speed, mobile optimization).

2. Social Media Support

• Schedule and publish content across platforms (Facebook, Twitter, Instagram, LinkedIn).

• Monitor engagement and assist in responding to comments/messages.

• Help design simple graphics using Canva or similar tools.

3. SEO and Analytics

• Research and add relevant keywords to website content.

• Track site traffic using Google Analytics and prepare basic reports.

• Optimize meta descriptions, titles, and tags for SEO.

4. Email Campaign Support

• Help draft and format newsletters using Mailchimp or other tools.

• Maintain and update email subscriber lists.

• Track open and click rates and prepare summary reports.

5. Content Assistance

• Support blog writing or editing for the NGO website.

• Assist in creating infographics or presentation slides.

• Organize and catalog digital assets (images, videos, documents).
  
  

6. Technical Support

• Help staff with basic IT troubleshooting (email, software, logins).

• Update software and perform basic system maintenance under supervision.
  
  

7. Research & Recommendations

• Research latest digital tools for nonprofit engagement.

• Suggest improvements for online platforms or new ideas to boost visibility.
  
  

8. Documentation

• Document all work done in a weekly report.

• Maintain guides or manuals for any new tools implemented.